An interesting survey conducted by social networking site Habbo across 31 countries shows that Nokia's dominance at the top of the global chart has weakened.
Even though almost all teenager respondents (58,480 teens) admitted that Nokia is still the number one mobile brand in the world, there’s decreasing popularity among the teenagers since 2006 at the Global Habbo Youth Survey.
Despite still being the favored handset in 15 of the 31 countries polled, Nokia loses out to Sony Ericsson in markets such as the UK, Denmark, Germany, and Switzerland, in markets, where Nokia ranked first in 2006, which suggests that brand loyalty to Nokia, amongst teens globally, hasn’t increased alongside Nokia’s market share, which reached 40% in the fourth quarter of 2007.
The results of the survey show that except of the calling and text messaging, teens are now regularly using their mobile handsets as entertainment devices. If in the 2006 only 38% of teenagers were using their handsets to listen music, for now it's grown up to 71%.
70% of teenagers are now using their mobile to take photos and videos. 64% now play games on their mobile compared to 51% in 2006. Over a quarter of teens also use their mobile to surf the net, email and send instant messages...
Another reason for us SE fans to cheer about :)
I 
Sony Ericsson!
via Blogvasion
April 23, 2008
Teenagers Prefer Sony Ericsson phones rather than NOKIA phones
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2 comments:
it says that nokia is still the largest, so whats the point?
Nokia may be the market leader, but this shows that its slowly losing market. SE phones appeal to youngsters as they're much more stylish and the UI is faster and more stable.
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