Sony Mobile Evangelist

Sony Ericsson and Warner Music International (WMI) have announced an agreement enabling new music and mobile content from Madonna’s new album, HARD CANDY, to be sold with selected Sony Ericsson mobile devices in twenty seven countries.

From this month, a range of Sony Ericsson phones pre-loaded with HARD CANDY will be sold in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.

The phones will retail in two packages, one with five tracks from the album, the other with the full album and both with extra content such as wallpapers and ringtones.In a staggered roll-out that began in May, a download voucher for HARD CANDY and an array of additional content including an exclusive “4 Minutes” remix is being ‘bundled’ with purchases of the Sony Ericsson W890 Walkman phone in Denmark, Estonia, Finland, Latvia, Lithuania, Norway and Sweden. Sony Ericsson W380i Walkman mobiles in Belgium and Czech Republic are already available with a HARD CANDY CD.

In January, Sony Ericsson unveiled the next stage in the evolution of their PlayNow platform, the popular over-the-air download service. It was announced that Warner Music Group was amongst the companies partnering with Sony Ericsson to add over 5 million new tracks to the platform.

via Cellular-news