Sony Mobile Evangelist

With immense stardom comes immense credibility. How and why is completely debatable. But it's a fact that Kareena Kapoor can easily vouch for.

The Bollywood Diva is a wanted entity by one and all brands. If Anne French, Sony Vaio, Head and Shoulder and Airtel weren't enough, joining their league now is Sony Ericsson. Kareena has now been signed on as the brand ambassador of Sony Ericsson India.

The ad film for Sony Ericsson was shot at Mehboob Studios and has been directed by director Anuj Alia and produced by Arpan Fernandes of Cut 2 Cut Films. Cut 2 Cut Films is a new production house and this is their maiden production. Saatchi & Saatchi is the creative agency for the Sony Ericsson account.