At the time of launch of the Entertainment Unlimited series, everyone had just one question on their minds. Will the launch of the new convergent lineup bring upon the death of the Walkman and Cybershot brand? Both the sub brands reassured their patrons that they were buying devices with stellar music and imaging capabilites respectively. Well, Sony Ericsson has finally broken its silence on the issue.
In an interview with Mobile Today, Sony Ericsson’s Nathan Vautier, Head of Sales in the UK, said that the company will announce 14-16 phones this year, including “a number of Walkman phones” for the lower-/mid-end segment. Most will be priced around the £100 mark.
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