SE launches an Idea Sharing Community: SE-dot

Sony Ericsson just launched a new initiative called SE-dot. SE-dot is a new community where SE invites users to share ideas and wishes and works towards bringing them to life. They are asking just a simple question: What do you want your phone to do?

Users are invited to give their ideas and wishes and the developers are invited to:

• take part in the discussion – find and expand ideas
• develop applications based on ideas initiated by users
• reply to users where existing apps provide the requested solution
• join Developer World and create apps for our phones
• submit and sell apps via SE's PlayNow store to make them easily available to Sony Ericsson’s consumers

Via: se-blog

XPERIA X10 Marketing Campaign in Pics

Sony Ericsson has launched a XPERIA X10 marketing campaign for the Nordic countries, as stated by Rikard@Product Blog. The campaign, the pics of which are on the blog seems to be pretty cool and the marketing team has done a fab job with the campaign material.

Click here to view more of these eye catching pics.

XPERIA X10 APAC TV Ad

And here's the ad of Xperia X10 for the Asia Pacific region. Pretty brilliant isn't it?

Sony Ericsson Vivaz APAC TV Ad

Here's the new TV ad for Vivaz, exclusively for the Asia Pacific Region. Enjoy!

Ad campaign for Sony Ericsson Vivaz unveiled

Sony Ericsson is unveiling an integrated campaign to support the launch of its first HD-enabled handset - the Vivaz, this weekend.

The campaign includes a TV campaign, created by Saatchi & Saatchi, which will be backed by online banners, print and outdoor ads. The TV ad, which will see users filming dancing with the handset’s HD technology will also feature a new strapline, “See beauty in the detail”

Iris has handled print and outdoor creatives and Dare Digital has worked on the digital campaign, which will also feature a site for users to post their HD videos.

Sony Ericsson's senior marketing manager, Richard Dorman, says: “We’ve historically been known as a good company for music and photography. So we want to play up the HD features of this handset very heavily in everything we do for this campaign, emphasising the beauty you can get using the Vivaz smartphone.”

Kareena Kapoor signed on as brand ambassador of Sony Ericsson India

With immense stardom comes immense credibility. How and why is completely debatable. But it's a fact that Kareena Kapoor can easily vouch for.

The Bollywood Diva is a wanted entity by one and all brands. If Anne French, Sony Vaio, Head and Shoulder and Airtel weren't enough, joining their league now is Sony Ericsson. Kareena has now been signed on as the brand ambassador of Sony Ericsson India.

The ad film for Sony Ericsson was shot at Mehboob Studios and has been directed by director Anuj Alia and produced by Arpan Fernandes of Cut 2 Cut Films. Cut 2 Cut Films is a new production house and this is their maiden production. Saatchi & Saatchi is the creative agency for the Sony Ericsson account.

Sony Ericsson gearing up for MWC 2010

Well...it seems Sony Ericsson is leaving no stone unturned to ensure a great presence at the Mobile World Congress starting Feb 15th, Barcelona,Spain. They've got a neat little page up on their official website with a very nice intro, really makes you go back to the good old days :) Lemme take you along, just follow the snaps.

Awesome isn't it? It feels great to be associated with a company which was and STILL is the pioneer in its field. With great devices such as the X10 and Vivaz in its stable, the future looks pretty promising. Can't wait for 15th can you? Btw.....here's the Official Invite:

Well, all I can say is, Roll on MWC 2010!

Rachael Announcement 3rd Nov - packs 32GB internal memory

 

Sony Ericsson has just launched the 'What’s Next?' campaign website and posed the question “Sometimes there’s a thin line between the extraordinary and the magical. Did we cross it?”

There’s no doubt in anybody's mind that its related to the Rachael's announcement, which is now confirmed to be on 3rd November. Sony Ericsson South Africa have also confirmed everything in a Twitter status update.

Also, what looks like an official sales brochure of what is Sony Ericsson make-or-break project appeared online, revealing another particularly cool unknown aspect about the handset. This state of the art Android handset will pack 32GB of internal memory, expandable even further with memory cards. This is yet to be confirmed though.


If you include that in the previously known specs - Android 2.0 (Eclair) with Sony Ericsson’s customized user interface, an 8-megapixel camera, 4.1-inch capacitive touch screen with a 854 x 480 pixel resolution, 3.5 millimeter audio connector, and a 1 GHz Snapdragon CPU, it's not easy to decipher that Sony Ericsson really has a winner up its sleeve.

'Eyes Wide Open' Campaign now online

Sony Ericsson has launched a photo campaign to celebrate the launch of the new Satio.
In partnership with Vodafone in the UK, Sony Ericsson have teamed up with star photographer Jilian Edelstein who has shot many wonderful portraits of celebrities and personalities over the years.

Jillian will be embarking on a mission to capture the unique beauty and individuality of 121 eyes, in 12.1 hours at a central London Vodafone store.

You can check out the campaign and sign up to get your photo taken with the Satio at www.eyeswideopen.uk.net. Deadline for entries is 20th November 2009.

Campaign for 'Jalou' by Dolce&Gabbana

Sony Ericsson today showed off it’s new media campaign dedicated to the launch of the new Sony Ericsson Jalou by Dolce&Gabbana. Media campaign features a stylish video about Jalou by Dolce&Gabbana directed by Cyril Guyot.


Domenico Dolce and Stefano Gabbana comment: “The campaign theme plays with the concept of jealousy and desire for a must have object, the protagonists are willing to do whatever is necessary to get it before everyone else, the link with the Dolce&Gabbana brand is the strong femininity, the exclusivity and luxury of the women that wear the Dolce&Gabbana clothing, use the Jalou™ by Dolce&Gabbana phone and embrace our world in general”.

Official Press Release

Sony Ericsson to add logo colours!

In order to make things a little more interesting, Sony Ericsson has designed versions of its logo in several colours, including pink, blue, orange and purple. This will be a marked departure from their famous silver-green spherical logo, which has remained since the formation of the joint venture between Sony and Ericsson in 2001. Dave Hilton, UK marketing director at Sony Ericsson, said there was ‘clearly a desire to freshen up our advertising'.

Sony Ericsson had rolled out a fresh look for its mobile phone brand in 2006, when design agency Wolff Olins ‘wrapped' the green liquid logo within emotive messages.

The revamp comes ahead of the company's ‘biggest-ever' £8m campaign, promoting its Entertainment Unlimited proposition. This comprises the Satio, Yari and Aino handset models alongside its PlayNow music- and film-download service.

Via: USEB

Mystery site's identity revealed

Remember that under-construction site that went online a few days ago? Well, the folks at fanklub.se have found out what its for.

Apparently, the site lets you create style-up covers for your W508 and naturally buy the finished product afterwards. There’s also a competition that awards the best designs with some pretty neat prizes (including a PS3, a pair of wireless speakers, a W508), the winners of which are determined by popular vote. So even if you don’t own a W508, it’s worth it to take part.

New Mini-Campaign coming soon

Sony Ericsson is going to launch a new mini-campaign, the website for which is under construction. We'll just have to wait till the 28th of May ( The next announcement date) to know more. Lets just hope SE has prepared a big surprise for all of us

http://www.sonyericsson.com/mine/

T707 Advertisement

Here is one of the final print ads of the recently anounced Sony Ericsson T707 for you to drool on!

Click here to download the full size advertisement

C902 Titanium Silver - James Bond Edition

Sony Ericsson has also prepared a special James Bond edition of the C902. The new limited edition of C902 has a stylish titanium silver colour and it comes in special promo-box. C902 Titanium Silver has exclusive embedded content inside the phone:

- Quantum of Solace videos (trailer, behind the scenes video)
- Special themes
- Five wallpapers (including a James Bond & his girl image)
- Two animated wallpapers
- Quantum of Solace java-game
- Music and voice tones

Check out its promotional video!

Quantum of Solace features SE phones

We've seen Sony Ericsson phones being used in previous 007 movies, Quantum of Solace will be no exception. Here's a sneak peek revealing which character will have which phone!
Daniel Craig as 007 - Sony Ericsson c902 Titanium Silver edition

Olga Kurylenko - W350 in Graphite White

M - G700 in Mineral Grey

Matthus - G700

Villiers - G700

Other Characters

Green ( New Character) - G900

Elvis ( New Character) - W707 (Alicia)

Btw...the Sony Ericsson W707 ( codenamed Alicia) has been cancelled by Sony Ericsson.

Via: SEMCBlog

Ana Ivanovic and Elena Dementieva play a unique match

To mark the start of the prestigious Sony Ericsson Championships in Doha, Sony Ericsson staged a unique tennis game in a place that has never been played in before - a desert island. Set against the stunning backdrop of the Doha skyline, Ana Ivanovic and Elena Dementieva rallied on a replica tennis court, specially built for the occasion, on Palm Island in the middle of Doha Bay in the Arabian Gulf.

After the game, 2008 Roland Garros Champion Ana Ivanovic said:

It was such a fun way to start the Sony Ericsson Championships; it was amazing and so unusual to be playing tennis on a deserted island with no one there but Elena, myself and the ballboys. I’m really looking forward to the tournament here in Doha and a great finish to the 2008 season.

The Sony Ericsson Championships is the prestigious end of season finale to the Sony Ericsson WTA Tour year; and sees the world’s top eight women singles and top four women’s doubles teams compete for the title and a share of a record prize money of $4.45 million. The Championships sees female players from eleven countries: Australia, Czech Republic, Japan, Russia, Serbia, Slovenia, Spain, United States and Zimbabwe compete to end the 2008 season on a high.

This was a fantastic way to celebrate the beginning of the Sony Ericsson Championships. All the players have played brilliantly during the season and have earned a deserved shot at this prestigious title,” said Aldo Liguori, Corporate Vice President and Head of Global Communications & PR. “We are committed to innovating and introducing unique activities in women’s tennis to continue to attract new fans and broaden the appeal of the sport on a global basis. It has been a great year for the Sony Ericsson WTA Tour and I hope through events like this we can attract more fans to the Tour and the exciting prospect of the 2009 season.

The stunt involved a replica tennis court being constructed on Palm Island, similar to the court in the Khalifia Stadium where the Sony Ericsson Championships are being held.

The number 5 seed, Elena Dementieva commented:

It was such a special experience to play a game of tennis in the middle of the sea looking back at the Doha skyline - what a great memory to have of Doha. I’m really excited for the Sony Ericsson Championships to begin and showcase my best tennis to end the season.

The Sony Ericsson Championships will run from November 4th to November 9th and the line up for the tournament has been finalised: Jelena Jankovic (SRB), Dinara Safina (RUS), Serena Williams (USA), Elena Demeniteva (RUS), Ana Ivanovic (SRB), Svetlana Kuznetsova (RUS), Venus Williams (USA) and Vera Zvonereva (RUS) will all compete for the singles crown. Doubles players Cara Black (ZIM) - Liezel Huber (USA); Anabel Medina Garrigues (SPN) – Virginia Ruano Pascual (SPN); Kveta Peschke (CZE) - Rennae Stubbs (AUS); and Katarina Srebotnik (SLO)- Ai Sugiyama (JPN) will compete for the doubles title. The Sony Ericsson Championships will be held in Doha, Qatar for the next 3 years, after being held in Madrid for the past two years, with Justine Henin having won the title in 2007.

Sony Ericsson is committed to bringing entertainment, innovation and glamour to tennis by creating unique sporting events such as the 2008 Sony Ericsson Championships in Doha. This tournament will bring the excitement of the game to a new audience, with the city of Doha set to benefit from the biggest tennis event ever to be held in the region. Sony Ericsson strives to energize the audience experience at the Championships, by bringing them closer to tennis through the integration of innovation and technology.

Official Press Release

C905 Ad campaign makes you drool!

I'll hand it over to them! Sony Ericsson might not be the market leaders, but they surely launch the most eye catching, and this time droolworthy, advertising campaigns! Remember the Z555 Ad campaign with Maria Sharapova?

Did you folks really think SE would settle for a routine commercial for promoting its new imaging flagship? Well, I have some VERY interesting news for you! And in line with everything related to Sony Ericsson, it's being claimed as a first for the industry. Sony Ericsson has signed a rumoured five-figure deal with FHM (For Him Magazine), an international monthly Men’s Lifestyle magazine, to promote the C905 cameraphone in the December issue, just in time for the holiday shopping season
Sony Ericsson are leaving no stones unturned to promote its new 8.1 Megapixel Cybershot flagship, which has further blurred the line between digital cameras and mobiles.

Sony Ericsson are giving it all they have, especially highlighting the image quality, which is indeed superb. If you have any doubts, check out the image below. And yeah...it was shot on the C905!

Btw....there's a phone in the middle of the photo...just in case you miss it ( I can understand..it took me half an hour to find it too! )

Via: Gizmodo