In order to make things a little more interesting, Sony Ericsson has designed versions of its logo in several colours, including pink, blue, orange and purple. This will be a marked departure from their famous silver-green spherical logo, which has remained since the formation of the joint venture between Sony and Ericsson in 2001. Dave Hilton, UK marketing director at Sony Ericsson, said there was ‘clearly a desire to freshen up our advertising'.
Sony Ericsson had rolled out a fresh look for its mobile phone brand in 2006, when design agency Wolff Olins ‘wrapped' the green liquid logo within emotive messages.
The revamp comes ahead of the company's ‘biggest-ever' £8m campaign, promoting its Entertainment Unlimited proposition. This comprises the Satio, Yari and Aino handset models alongside its PlayNow music- and film-download service.
Via: USEB
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