September 28, 2008

Sony Ericsson aims to be champion of sustainable development



A few days ago, Sony Ericsson invited selected press and bloggers to a special meeting about the company, its future and future products and plans. According to Belgique Mobile, Sony Ericsson has been working on “the green wave” and wants to make future products more friendly to the environment. The company showcased three ideas.

Product packaging
The packaging of the 100+ million products Sony Ericsson ships a year is a huge post, that could be improved to reduce the amount of CO2 released. Sony Ericsson has developed a special envelope that - in theory - could replace the original packaging.



Chargers
Another one of the large and rather obvious posts on the “green wave”-plan is the charger. Sony Ericsson has developed a charger that will stop completely when nothing is connected. By pushing the connector into the phone, it’ll start, and when it’s removed, it’ll stop again. It’s an ingenious solution and according to Sony Ericsson, the charger will be generalized soon.



Say goodbye to paper manuals
Sony Ericsson’s last idea is about going away from paper manuals, and instead integrate the manuals into the phone software. The huge advantage here, other than the large amount of trees that can be left standing, is that the manuals can be updated and even integrated into various functions, so you’ve got help available for every single feature on the phone.



They also showed an operating unit (concept) which was only made use of biodegradable materials, the Green Heart Phone.


Via: USEB

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