January 12, 2009

Sony Ericsson announces the C510 Cyber-shot handset



The C510 cyber-shot phone was officially announced today, a full day ahead of CES in Las Vegas. The C510 is a quad-band GSM / EDGE and 2100 MHz UMTS / HSDPA (tri-band 3G for America) phone, and will be Sony Ericsson's first phone to feature Smile Shutter from the get-go.



The C510 features a 3.2 megapixel camera with auto focus, Smile Shutter as mentioned before, Face Detection (detect up to 3 faces at a time), PhotoFix, geo-tagging (by cell ID), lens cover, illuminated camera shortcut keys and much more. It doesn't come with a memory card bundled, which is a bit of a bummer seeing this is a camera phone, but its internal memory of 100 megabytes should hold a fair amount of pictures.



- "We have been leaders and innovators in the camera phone segment since the company was started," said Sven Totté, Head of Imaging Marketing at Sony Ericsson, and continued: "Now we are delighted to unveil the C510 Cyber-shot, our most accessible Cyber-shot phone to date which includes a host of new features normally found on more premium phones. Features like Smile-Shutter, YouTube integration and Snapfish by HP integration make the C510 Cyber-shot a really fun mobile phone to use. This phone will enable us to engage new markets and consumers to our Cyber-shot phone experience."



The C510 also features a built-in accelerometer, FM radio with RDS, conversation messaging (chat view), and access to YouTube via the YouTube client.

According to Sony Ericsson, the C510 will be Sony Ericsson's most affordable Cyber-shot phone to date. It looks like they've realised that the overall price of the Cyber-shot branded phones is too high, and that they need to lower it a bit to match the sales figures of the Walkman branded handsets.

The handset measures 107 x 47 x 12.5 millimetres and weighs 92 grams. Talk time on the C510 is up to 10 hours on 2G networks and 4 hours on 3G networks, and standby times are up to 400 hours on 2G networks and up to 350 hours on 3G networks.

Here's the C510's promotional video:





The C510 will be available in selected markets by February in two colour variants; Future Black and Radiation Silver.

Official Website

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