Sony Mobile Evangelist

Sony is understood to have refused to allow Sony Ericsson the use of its PlayStation brand, after the handset manufacturer presented a pitch to the board late last year

Sources said the refusal to sanction the brand on the handsets in December has prompted a fallout between Sony and the mobile phone joint venture.

Several sources close to the matter claimed Sony executives told colleagues at Sony Ericsson that it would only license the PlayStation brand if and when Sony makes handsets independently – effectively pushing for an exit from the joint venture with Ericsson.

A spokeswoman from Sony Ericsson informed the press " Sony Ericsson could not comment on what Sony has or hasn’t said". She added: "In the past, we have been keen that our product proposition lives up to brand promise, and we feel at the moment the technical specs are not high enough to put such a prestigious brand on a phone."

Via: SE-NSE