Sony Mobile Evangelist

It's finally official. Sony Ericsson has introduced the Xperia X10, formerly known as the Xperia X3 and Rachael, and it seems to be a brilliant handset.

It runs Android 1.6 (popularily known as 'Donut') and Sony Ericsson’s New UX (User Experience) platform is going to offer a great and entuitive user experience. This platform will evolve across platforms and is not limited to Android.

- “The XPERIA X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010,” says Bert Nordberg, President of Sony Ericsson.

Sony Ericsson wants to market the X10 as the ultimate media device and has thus worked hard on developing a unique user interface which offers an unparalleled experience. Contrary to the rumours, X10 will come with 1GB of internal memory plus an 8GB microSD memory card included in the retail package.That is sure to be enough for most of us!


The new MediaScape and TimeScape applications will let user organize all their data in a simple way.
Timescape is a user interface that brings all your communications together. It is meant for people using web 2.0 services, such as Facebook. It gets activated by pressing the Timescape widget on the homescreen and displays an aggregated view of your SMS, MMS, email, missed calls, Facebook updates and Twitter updates all on one screen. A longer press on a tile lets you preview the content. Sony Ericsson’s technology will automatically match and filter all content, and they’ve even got advanced face recognition of up to five faces in a photo.

MediaScape is the new media browser and player, featuring photo, music and video functionality. It looks really good and I am sure Sony Ericsson will eventually go on to implement it across all platforms.

- “The XPERIA™ X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect,” says Rikko Sakaguchi, EVP and Chief Creation Officer at Sony Ericsson.

The X10 will include both the Android Market and PlayNow Arena stores.




The X10 will hit the market in the first quarter of 2010 in colours Sensuous Black and Luster White. I am expecting it to be available February onwards.

Check out the demo video below. Its pretty good and shows quite a bit of the UI of the device. Plenty of hot girls for you to ogle at, if that makes you happy! :D Women and Technology...killer combo ;)

• General: GSM 850/900/1800/1900 MHz, UMTS 900/1900/2100 MHz, HSDPA, HSUPA
• Form factor: Touchscreen bar phone
• Dimensions: 119 x 63 x 13 mm, 135 g
• Display: 4" 262K-color TFT capacitive touchscreen, 854 x 480 pixels
• Platform: Qualcomm QSD8250 Snapdragon 1 GHz processor
• OS: Android 1.6 (Donut)
• Memory: 1GB storage, 256MB RAM, microSD card slot, 8GB card included in the retail box
• Camera: 8 megapixel auto-focus camera with LED flash and face detection ( and most other Cybershot features)
  
• Connectivity: Wi-Fi, Bluetooth 2.1 with A2DP, standard microUSB port, GPS receiver with A-GPS, 3.5mm audio jack
• Other: Sony Ericsson custom social networking and media UI, built-in accelerometer, stereo speakers
  

Check out the links below for more details:
XPERIA X10 Official Product Page

XPERIA X10 Official Press Release