Sony Mobile Evangelist

Sony Ericsson has finally announced the XPERIA Pureness, also known as the X5. It is pretty basic in terms of functionality, with necessary changes made to the A2 platform to cope with the limitations of the transparent display.

The 3G enabled device has retained the NetFront web browser and there’s also a music player. The phone features a 240×320 monochrome screen. The handset measures 102 x 43 x 13 millimetres and weighs just 72.5 grams including the battery, which by the way is non-removable.

Besides a transparent screen as the key differentiating factor, Sony Ericsson provides some unique services as a part of the overall package. 
First up is 'Xperia Services'. With your Xperia Pureness, you get a tailor-made service package. From the support panel in the phone, you can choose to contact Sony Ericsson's dedicated Xperia services support team or go straight to their Web support. And in the unlikely event your Xperia™ Pureness stops functioning, SE promises to give you a replacement phone within 48 hours in most areas.

The other unique service is "Pureness Concierge" which is basically Sony Ericsson's way of providing you personalised service.It is basically a 24-hour concierge service that’s available in a number of cities. All you have to do is simply call the concierge team and they'll help book you into the best restaurants, health clubs, concerts, plays, events and nightclubs. In one word..Brilliant! Sony Ericsson is spoiling us ;)

The sales package will include an HBH-IS800 Bluetooth headset and a 2GB M2 card.  The Xperia Pureness will be launched at the end of November.

Official Product Page 
Official Press Release