Sony Ericsson announced a surprise return to profit on Friday, after cost cutting and the launch of new, touch-screen mobile phones helped the company improve performance in the first quarter.
The company reported a net profit for the three months to March 31 of €21 million ($28.4 million), compared with a €293 million net loss a year earlier and analysts' expectations for a €128 million loss. Sony Ericsson, which has faced declining sales and market share due in part to a limited offering of high-end devices, hasn't made a net profit since the second quarter 2008.
Consumers have positively received its newly launched high-end phones, Xperia X10 and Vivaz, which helped boost the company's average selling price in the quarter.
The company shipped 10.5 million phones at an average selling price of €134 in the first quarter, down from 14.5 million devices at an average selling price of €120 a year earlier. Net sales fell to €1.41 billion from €1.74 billion, against expectations for sales of EUR1.63 billion.
Sony Ericsson's estimated share of the global handset market fell from 5% in the previous quarter to around 4%.
The company also saw a small improvement in sales in North America in the first quarter, after several quarters of dramatic declines. The US is Sony Ericsson’s weakest market and Mr Nordberg has made a turnround in America one of the company’s highest priorities.
Official Press Release
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