April 16, 2010

Sony Ericsson returns to profit in Q1

Sony Ericsson announced a surprise return to profit on Friday, after cost cutting and the launch of new, touch-screen mobile phones helped the company improve performance in the first quarter.

The company reported a net profit for the three months to March 31 of €21 million ($28.4 million), compared with a €293 million net loss a year earlier and analysts' expectations for a €128 million loss. Sony Ericsson, which has faced declining sales and market share due in part to a limited offering of high-end devices, hasn't made a net profit since the second quarter 2008.

Consumers have positively received its newly launched high-end phones, Xperia X10 and Vivaz, which helped boost the company's average selling price in the quarter.
The company shipped 10.5 million phones at an average selling price of €134 in the first quarter, down from 14.5 million devices at an average selling price of €120 a year earlier. Net sales fell to €1.41 billion from €1.74 billion, against expectations for sales of EUR1.63 billion.

Sony Ericsson's estimated share of the global handset market fell from 5% in the previous quarter to around 4%.

The company also saw a small improvement in sales in North America in the first quarter, after several quarters of dramatic declines. The US is Sony Ericsson’s weakest market and Mr Nordberg has made a turnround in America one of the company’s highest priorities.

Official Press Release

0 comments:

Post a Comment

 
Copyright © 2008-2010 Sony Mobile Evangelist | This website is not affiliated with or endorsed by Sony Mobile or Sony Ericsson Mobile Communications AB. Unless otherwise specified, SONY, SONY MOBILE, SONY ERICSSON, SE, the green-and-silver sphere logo, and various product names found on this website are trademarks of Sony Mobile and/or Sony Ericsson Mobile Communications AB.