When talking to the Wall Street Journal earlier this week, Sony Ericsson CEO Bert Nordberg promised to make a lot of noise with a new product at the Mobile World Congress in Barcelona in February 2011. He said that the challenge of making a gaming-oriented smartphone is to secure rights from game publishers. "I'm very glad that we work with a company like Sony, who actually knows how to do it," he told the WSJ.
Bert Nordberg expects Android to remain the "dominant" smartphone platform in Sony Ericsson's lineup for at least the next two years. He also took a clear shot at the iPhone 4:
"The current generation of smartphones with touchscreens is not "optimized for games".
And it looks like Sony Ericsson plans to give Apple competition in that regard next year, as the company is expected to release the Sony Ericsson PlayStation phone next year, featuring a slide-out game pad. The WSJ reports that it'll likely carry the Xperia brand.
The company will also release the Sony Ericsson Xperia X12 in early 2011, a smartphone featuring a second-generation 800MHz Snapdragon chipset (think T-Mobile G2) and a 4.3-inch capacitive touchscreen. This smartphone could possibly get a close tie to the new Sony Internet TV lineup.
In other words, within a few months, Sony Ericsson could suddenly have two high-end smartphone offerings that aren't relying on social networking features alone. And it looks like that's exactly what's going to happen, as the Sony Ericsson CEO said that the company is looking to diversify its Android lineup.
"Sony is of course a very strong brand, and why shouldn't we use that? Gaming including content, is a very interesting proposition."
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