The tournament will run across 44 Zapak Gameplexes in 11 cities. Indian gamers will come together to compete for the title of ‘Best Gamer,’ and will have the opportunity to use Sony Ericsson’s Xperia PLAY smartphone. The Xperia model has over 100 game titles and “offers a broad range of games that appeal to all types of gamers”.
While Sony Ericsson India has collaborated with India’s largest gaming company Zapak to create experiences around the Xperia PLAY, it has also partnered with Qualcomm which powers the Xperia PLAY with the Snapdragon mobile processor which “works to power the high-performance, console quality game experience on the Xperia PLAY with extended hours of game-play between charges”, according to Sandeep Sibal, vice president of Business Development for Qualcomm India and South Asia.
Sony Ericsson India has also tied up with Tata Docomo which will provide the event participants free data service (3GB) for three months. “Gaming is incomplete without data play. Here’s where Tata Docomo fits in. It will help them service high ARPU potential customers,” explains Kumar.
In India, Nokia is the leader with around 49 per cent share followed by Samsung (17 per cent), LG and Blackberry (5 per cent each), Micromax (4 per cent) and Apple and HTC (1 per cent each), according to Deloitte figures. Sony Ericsson has a market share of about 7%.
To strengthen its brand and give an impetus to its phones based on the Android (Google’s operating system for cellphones) platform in India, Sony Ericsson has also appointed P Balaji as managing director for its Indian operations. He will take charge on July 1 this year.
0 comments:
Post a Comment