Sony Ericsson today launched ‘Entertainment Unlimited’, and it is probably one of the biggest and most important announcements yet. Sony Ericsson calls it the pinnacle of what they have been working towards since the beginning of the joint venture back in 2001.
Entertainment Unlimited is all about bringing together content, applications and entertainment experiences. The new consumer proposition is based around three new key promises.
The first is all about uniting the best of all worlds into one offering. This could be uniting the Walkman music experience with the Cyber-shot imaging experience, and perhaps even add a bit of gaming on top. The W995, which was also announced today, is a clear example of that.
The second is about integrating the mobile phone into other devices in your home to seamlessly share content between devices, such as a TV, PC or your HiFi audio system.
The third is also about sharing content, but this time through online web applications and Sony Ericsson’s PlayNow offering.
Also commenting on the launch of Entertainment Unlimited is none other than Sony Ericsson’s President, Hideki ‘Dick’ Komiyama:- “Entertainment Unlimited lets us reinforce our position as THE communication entertainment brand,” said Lennard Hoornik Head of Global Marketing and Vice President at Sony Ericsson in a press release.
- “Everything that we have done to date has brought us to this point - we created the music phone category in 2005 selling over 100 million Walkman phones and we are now ready to unveil the next chapter in the evolution of the company - Entertainment Unlimited - giving consumers unlimited opportunities to share their entertainment experiences,” he continued.
- “Entertainment Unlimited is at the core of Sony Ericsson’s philosophy, building on the strength of our great entertainment assets such as Walkman and Cyber-shot phones and our unique service and applications integration. Many of the strategic initiatives we’ve announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited,” he said in a press release.
Sony Ericsson also showcased a new mobile phone under the concept name Idou today. This is supposed to give us a glimpse of what Sony Ericsson has in store for us, and it is one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.
Official Press Release
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